If you haven’t heard of them yet, you will soon enough. On Wednesday, Of Monsters and Men graced the home page of Pitchfork and Spotify with a massive banner advertisement for their debut album, My Head Is An Animal. Animal hit as high as number two on the top-selling iTunes albums of the day, right behind the “queen of hip-hop” herself, Nicki Minaj.
So how the heck did a 6-piece band from Iceland get famous in America before even releasing a full-length album?
Even the band’s lead singer, Ragnar “Raggi” Þórhallsson, isn’t entirely sure.