Arcade Fire make a personalized, interactive video for “We Used To Wait”

Well this is something new and different. The Arcade Fire have always been into pushing the themes of their albums and the suburban angst from their latest, The Suburbs, is no more clear than in their new video for “We Used To Wait.” The music video website asks you to first enter the address of the home in which you grew up. It then combines music video footage with a Google Maps view of your own home. Neat! It told me it wouldn’t work 100% with my childhood address for whatever reason, and it didn’t, but it was still cool! It’s kind of a gimmicky thing, Arcade Fire, but it’s different and it is pretty neat, so kudos!