Hype Hype Hooray is a biweekly “critique” of the music scene and the blogosphere that feeds it, told through the lens of Jamie Hale, a journalist who likes music about as much as he likes scotch and a firm leather chair. Please enjoy with a grain of salt.

The header reads “R.I.P. Indie Music, Our Broken Indie Machine;” a hyperbolic epitaph that fits snugly into 2012, the year of the trendy apocalypse. The author inscribing the headstone is none other than the contrarian king of hyperbole (and king of indie snobbery) himself, Carles.

The screaming headline he wrote on his blog, Hipster Runoff, should be a surprise to no one – this is the place where indie music is chopped into bite-size witticisms, pockmarked with appropriately-adolescent abbreviations like “u” instead of “you,” and “2” instead of “to,” “too,” or “two.” It’s new-age Yellow Journalism that could make even Matt Drudge blush.

It’s all very annoying.

However, what should come as a surprise to the casual reader of Carles’ somehow influential music blog is that this epitaph for indie isn’t as radically and irresponsibly premature as you might think! For more, let’s go to Carles. Carles?

Continue reading [Hype Hype Hooray] Indie Music’s Watery Grave or How Carles Might Be Right →